Complete Country - Canada’s #1 Spot for Country Music!
Complete Country’s started as a curated playlist which featured all the top Country songs in one place! With the amount of rising stars in the genre, we decided to invest in the brand as a full media site. Complete Country aims to bring followers the latest news, chats, contests, and behind-the-scenes action.
My role was to hire and develop our host, Shannon Ella, to become the face of the brand and to help Complete Country’s mission to prompt and engage our audience in discussions regarding new music, artists, videos, concerts, festivals and lifestyle.
Since launch in 2016, we’ve achieved constant engagement across our editorial channels with a high frequency output of original audio and video content. In 2018, Warner partnered with Bell Media for an exclusive 30-minute nationwide Complete Country radio show!
I oversee all social and video strategy for the brand along with bringing in new partnerships.