After a year and a half into the launch of #5Q4 (Five Questions For), we decided to revamped the branding/strategy for the series. We started marketing the episode 2-4 weeks in advance by seeking questions directly from the artist’s page asking fans to use the hashtag to be considered. Through the artist’s involvement on social media, we’ve managed to garner more engagement, excitement and views when the final episode launched.

Produced by Connie Chan