THUMP (VICE MEDIA) x BUD LIGHT

To showcase Bud Light as the leading beer brand, Anheuser Busch signed a partnership with VICE THUMP, the leading authority on electronic music culture, to create Bud Light Living Room.

My role during the two-year brand partnership:

• Managed editorial and marketing budgets for our exclusive global Bud Light partnership that ran up to 500k

• Produced and directed all branded video content 

• Curated/wrote weekly sponsored editorial features involving influencers within the dance music world, top-tier electronic acts and world-known music festivals

• Tracked and analyzed performance and progress metrics to reach monthly KPI goals for stakeholders