Social Media Strategy Leader 📱
Content Expert 📹
Digital Marketer 👩🏻💻
With over 10 years of experience, Connie currently serves as the Creative Solutions Lead at TikTok Canada, where she works closely with brands and creators to develop innovative content strategies that drive engagement and results. In her role, she leads the TikTok Creative Exchange program and partners with some of the platform's top creators, helping clients leverage TikTok's unique creative capabilities to amplify their brand messages. A natural storyteller, her work in social content has featured some of the world’s most recognized artists and brands. Before TikTok, Connie was the Manager of Social Strategy and Marketing at Warner Music Canada, where she developed brand strategies and content series for artist campaigns. She also served as Video Content Producer at Beatport, an online music store specializing in electronic music and culture. Earlier in her career, Connie launched VICE’s THUMP channel in Canada as an editor. Her accomplished resume includes branded content for clients such as Bud Light, and Live Nation, plus NBC production credits for her work on Warehouse 13, Late Night With Jimmy Fallon, and Defiance.
INTERVIEWS & PANELS
The 4 Personas of TikTok: Pro Tips for Creating Content
How Warner Music Canada is Crushing Video for Social
How to Build a Brand with Celebrity Social Media Management
Sprout Sessions Live in Toronto
Key Speaker on Building Meaningful Relationships
BumbleBizz x LCPR
Work Life Balance + Maintaining Mental Wellness
Ryerson Entertainment Conference
Building Your Brand
Event & Arena Marketing Conference in Toronto
Social Media: Cross Platform Strategies Within the Live Entertainment Ecosystem